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JOHN DEERE
COLLECTIBLES BOOK
NEWS RELEASE
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January 1, 2001
FOR IMMEDIATE RELEASE
FOR MORE INFORMATION, CONTACT:
To order books for resale, contact MBI Publishing at 1-800-458-0454.
For more information on the topic or to set up an interview,
contact Brenda Kruse at 505-722-2939, website: www.BleedingGreen.com,
or email: greengirl@BleedingGreen.com.
Click here to see sample publicity photos.
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NEW BOOK COVERS THE FIELD
OF JOHN DEERE COLLECTIBLES;
BOUND TO BE READ BY THOSE
WHO “BLEED GREEN”
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| Folks who collect farm toys
and agricultural memorabilia will be richly rewarded as they
literally plow through this colorful new 128-page book that covers
John Deere collectibles in detail. |
| John Deere Collectibles
showcases more than 1,000 assorted items - some common, some
more mysterious - many of which were hidden away in collectors'
basements and attics, or safely guarded in Deere & Company's
corporate archives. More than 200 full-color photographs of memorabilia
make the book a respectful tribute to a well-known company. |
| "Rarely does a brand
reach the level of worldwide popularity that John Deere has since
its humble beginnings in Illinois," says author Brenda Kruse.
"As a result of its stunningly successful history since
1837, Deere & Company has established and maintained a loyal
following of both customers and collectors." |
| Kruse, an Iowa farm girl turned
writer, says this is the first major book covering John Deere
collectibles. "My father-in-law has quite an extensive collection
of John Deere items from watch fobs and tools to pens,
signs, literature, you name it. He was frustrated that there
was no single resource collectors could go to for accurate information.
He became my inspiration for putting the book together." |
| By featuring several private
collections as well as Deere's corporate archives, Kruse presents
memorabilia from John Deere's 164-year history, including the
infamous "Poppin' Johnny" two-cylinder tractors. The
book also covers related company connections, international items,
and memorabilia across a diverse product line. Chapters in John
Deere Collectibles include Promotional Items, Ephemera, Antique
Iron, Toys, and even a "catch-all" one for the most
unusual pieces. |
| Kruse discovered that avid
John Deere collectors are often referred to as "bleeding
green" by friends and family due to an intense loyalty and
enthusiasm for the brand. In fact, green is the consistent color
of Deere's full line of tractors and farm equipment. |
| Kruse believes the book will
both educate and entertain collectors and enthusiasts alike.
She adds that they are craving the comprehensive coverage available
in the new book. In it, they'll find detailed descriptions of
memorabilia, as well as educational text, an extensive value
guide, and a helpful listing of collector resources. |
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Growing in both popularity and price, John Deere collectibles
covered in this book range in:
- Product line from agricultural to construction equipment
plus lawn and garden goods
- Geography from local dealership doodads to international
icons
- Age from the first plow in 1837 to recent collectibles
- Authenticity from official to unofficial memorabilia
- Availability from commonplace to rare
- Value from a few pennies to priceless
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| Fans of John Deere are sure to enjoy the
added benefit of Kruse's extensive research. Numerous details
and dates may help collectors solve many of the mysteries associated
with John Deere memorabilia. Collectors will be able to discover
the origin, history, and value of items in their possession.
Also included in the book: advice on authenticating items, which
adds another aspect to the book's value as a collector's resource. |
| "With the variety and value of memorabilia
in it, this book will make John Deere collectors drool,"
predicts Kurt Aumann, a leading antique tractor and memorabilia
auctioneer. "I can see this book becoming a favorite with
not only collectors, but also with auctioneers and antique dealers,
even current and retired Deere employees. I know a lot of people
who are begging for coverage of this topic!" |
| Kruse, born and raised on a Midwestern
farm, pairs her passion for agriculture with her talent for writing.
Known as the "Farm-Girl Copywriter" in the advertising
industry and "The Green Girl" for her John Deere collectibles
column on the World Wide Web, Kruse's agricultural roots run
deep. With John Deere Collectibles, she thoroughly reviews
the rich history of a respected company through pieces of memorabilia
that preserve the past. |
| John Deere Collectibles is available
at major bookstores, on-line through Amazon.com
or Barnes & Noble, or directly from the publisher for $24.95
(ISBN 0-7603-0830-6) plus shipping. To order by mail, write MBI
Publishing, 729 Prospect Ave., P.O. Box 1, Osceola, WI 54020-0001
USA. To order by phone with a credit card, call toll-free 1-800-458-0454.
The book can also be purchased through the author's website (www.BleedingGreen.com)
or the publisher's website (www.motorbooks.com). |
JOHN DEERE COLLECTIBLES by
Brenda Kruse
MBI Publishing 2001 ISBN 0-7603-0830-6
128 pgs. Color Hardcover Retail $24.95 |
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